Opportunity discovery guide
How to find business opportunities worth testing.
Look for connected buyer pain, commercial triggers, imperfect alternatives, and affordable ways to ask the real world.
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Start with a specific moment, not a broad trend
A trend becomes commercially useful only when it changes a buyer's behaviour, cost, risk, speed, revenue, or ability to complete an important job.
Look for five connected elements
- A reachable buyer.
- A repeated painful or valuable moment.
- An unsatisfactory workaround or incumbent.
- A credible trigger to pay.
- A first offer that can be tested without building the final system.
Compare mechanisms, not cosmetic variations
Three ideas are useful when they represent meaningfully different ways to create and capture value—not three names for the same managed service.
Remember: an attractive hypothesis still needs reviewed sources and real-world buyer behaviour.