Guides

Guides for better business opportunity decisions.

Practical, original guidance on finding opportunities, pressure-testing ideas, using AI where it creates value, and designing stronger profit architecture.

Request a free Scan Read the opportunity guide

Free preliminary ScanFounding access by emailNo card required

Opportunity discovery

How to find business opportunities worth testing

Move from broad trends to specific buyers, painful moments, money flows, and reachable first tests.

Idea testing

How to pressure-test a business idea

Separate assumptions from evidence and identify the few questions that could change the decision.

AI-enabled ventures

Where AI creates real business advantage

Evaluate whether AI improves economics, customer outcomes, speed, insight, or defensibility.

Commercial design

Understanding profit architecture

Look beyond revenue headlines to acquisition, delivery cost, repeatability, pricing power, and cash timing.