Opportunity discovery
How to find business opportunities worth testing
Move from broad trends to specific buyers, painful moments, money flows, and reachable first tests.
Start with a specific moment, not a broad trend
A trend becomes commercially useful only when it changes a buyer’s behaviour, cost, risk, speed, revenue, or ability to complete an important job.
Look for five connected elements
- A reachable buyer
- A repeated painful or valuable moment
- An unsatisfactory workaround or incumbent
- A credible trigger to pay
- A first offer that can be tested before building the final system
Compare mechanisms, not cosmetic variations
Three ideas are useful when they represent meaningfully different ways to create and capture value—not three names for the same managed service.
Use these principles on a real brief.
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