The founder's field notes
A little perspective.
A better next move.
Short, practical guides for the decisions before you build.
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Finding your direction?
Build an AI learning product for a professional association
A practical first test for CPD and member-learning consultants: turn professional judgment into fictional scenarios that an association can review and use.
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Opportunity discovery
How to find business opportunities worth testing
Move from broad trends to specific buyers, painful moments, money flows, and reachable first tests.
Idea testing
How to pressure-test a business idea
Separate assumptions from evidence and identify the few questions that could change the decision.
Practical AI leverage
Where AI creates real business advantage
Evaluate whether AI changes customer outcomes or economics rather than merely changing the pitch.
Commercial design
Understanding profit architecture
Look beyond revenue headlines to acquisition, delivery cost, repeatability, pricing power, and cash timing.
Make it personal