Idea testing
How to pressure-test a business idea
Separate assumptions from evidence and identify the few questions that could change the decision.
List what must be true
Write the assumptions behind the buyer, urgency, willingness to pay, acquisition route, delivery cost, repeat behaviour, and legal or operational feasibility.
Test the decision-changing assumption first
The best test is not always the easiest test. Prioritise the uncertainty that would most change whether you continue, reshape, or stop.
Prefer costly behaviour over polite interest
Specific introductions, access to workflow data, price discussion, deposits, payments, repeated usage, and referrals reveal more than broad positive feedback.
Use these principles on a real brief.
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